Katie Cross is a powerful example of how one person can make a difference. Cross is working to spark a reduction in greenhouse gas emissions (GHG) reductions at scale in a novel way: By using the power of soccer/football and rivalry to incentivize fans to make climate-friendly behavior changes. She is doing so through Pledgeball, her 3-year-old, fast-growing, scientifically-researched-backed startup. So far, Pledgeballers — primarily in the UK so far — have made behavior change pledges equivalent to taking over 4,900 cars off the road. In today’s vibrant, informative GreenSportsPod chat, Cross takes us through the thought and behavioral science […]