The behemoth that is FIFA looks to be ready for Sunday’s kickoff to the 2022 Men’s World Cup, seemingly swatting aside a laundry list of self-inflicted controversies related to the host country of Qatar, including greenwashing charges around organizers’ claims of carbon neutrality (this op-ed from The Guardian is must read on the subject). Why are the Grand Poobahs of world football able to ignore these problems? Because a projected five billion people will watch at least some of the month-long quadrennial ‘festival of futbol’, despite its unfortunate November-December run¹.  Thankfully, like any bloated industry, world soccer is being disrupted by […]